Incubator material · August 2026

Business Model Canvas

Kam Karwao is a city marketplace where households post home-service jobs and nearby professionals bid. Islamabad first. Electrician, plumber, AC. Product is built. Take starts after density.

Key Partners

  • Field-vetted Professionals (electrician, plumber, AC)
  • Protovoid (company frame)
  • App Store and Google Play (distribution path)
  • Local payment rails later (JazzCash / Easypaisa style) for wallet take

Key Activities

  • Seed and field-visit Professionals in one sector
  • Run the post → bid → hire → complete loop
  • Trust ops (CNIC / Admin desk)
  • Densify Islamabad before expanding cities or categories
  • Ship bilingual product and store readiness

Key Resources

  • Live stack: iOS/Android app, API, realtime bidding, Admin, wallet
  • Brand and bilingual (English + Urdu) product
  • Verified Professional supply in a tight radius (~5 km)
  • Local job and bid history as density grows

Value Propositions

  • Post a home job once; see competing bids nearby before anyone arrives
  • Clear price and record instead of WhatsApp chat scroll
  • CNIC-checked, field-visited Professionals
  • Pros get nearby work without cold calling or number shopping

Customer Relationships

  • Self-serve hire loop in the app
  • In-job chat, status, and ratings
  • Admin trust and wallet desk when needed
  • Door-to-door sector intros while density is young

Channels

  • Consumer app (QA builds today; stores when live)
  • kamkarwao.com waitlist
  • Sector walks (households + trade shops)
  • Later: paid burst and creator GTM after supply exists

Customer Segments

  • Primary: Islamabad households (adults 18+) needing electrician, plumber, or AC help
  • Secondary: local Professionals in those three trades who want fair nearby jobs
  • Cities only; not villages

Cost Structure

  • Field vetting and onboarding of Professionals
  • Year-one completion incentives to Pros (0% take by design)
  • Product engineering and cloud / API hosting
  • Launch attention (paid burst) after the radius has supply
  • Ops and support

Revenue Streams

  • Year 1: no platform take (build density; cash still pays the job)
  • Year 2: ~10% take on completed jobs via wallet rails
  • Year 3: ~12% take (inDrive-like, not high dispatcher take)
  • GMV is work done through the app; revenue is the take after density

18-month SOM plan: PKR 50M completed-job volume (25,000 jobs × PKR 2,000). Not live GMV. Demo: QA builds· kamkarwao.com